Holly wrote recently that your most passionate users don’t necessarily build the best products. It’s really worth a read.
I think the problem comes from the fact that there is often a large difference between what people say they want, and what people really want.
Forgetting that this difference exists and being insensitive to a customer’s true desires is the source of many mistakes I’ve made and lessons I’ve learned.
What follows is an example of each of those things two things: a mistake and a lesson.
[Michael and me after the jump.]Continue reading