Mischa mentioned that a bunch of Web 2.0 companies wanted to get in on the whole SuperBowl ad thing. Being Web 2.0 and not Web 1.0, they put their commercials on YouTube. Here is one from “the bunch of monkeys” I used to work for:
Their budget? $50 for the bar tab. Sure beats wasting 2 million bucks.
Web 2.0: Web 1.0, only cheaper.
13 thoughts on “Web 2.0 takes on SuperBowl commercials”
Wired picks up this story today.
Forbes pick up the story about one hour after this post. 🙂
(Note to Forbes: John isn’t in the video. The guy streaking in the photo is Pete. And I think if you add all the spots together they’d total less than $100, let alone $200 per spot.)
Yesterday, WebProNews picked up this story. For their article, they interviewed Michael Gersh of Multiply and Jia Shen, who kicks my ass every year in Ultimate, of RockYou.
Neha Tiwari of CNET writes a review of most of the commericals. She got the Old School reference, but missed the Harold and Kumar Go to White Castle reference, which Mischa pointed out to me.
Yesterday MediaPost picked up the story. THey interview Michael Lehman of Meez and Aaron Kane of Technorati. The author misses that the Meebo ad is actually a copy of a copy. The Meebo ad mimics a Microsoft internal ad staring Bill Gates and Steve Balmer(?) that mimic’d the Volkswagon ad.
Again they catch one reference but miss the second.
Technorati blogs itself.
Plaxo blogs itself.
ClickZ posts the history of the idea.
Michael Arrington of TechCrunch blogs it.
This year, GoDaddy had to go through three iterations to make their real superbowl commercial. Watch the rejected commercials.
Redgee posts his experiences making the Plaxo commercial. Note to the clueless commenters on TechCrunch. Plaxo’s budget was $50 and they did it with $20, the other sites spent the same or less. If you’re a critic then you’re just a jealous fuck that these companies got so much press with $20.