In 1999, I used to eat lunches in Novell’s offices (now eBay’s headquarters). In 2000, Dave visited me and I showed him all the crappiest food in the valley. In 2001, Dave came to the Valley and we decided we needed to visit corporate cafeteries, because the only thing you got free in the valley, post bubble, was caffeinated beverages.
That was Lunch 1.0 and it sucked.
Then Mark got fired from Google and started inviting everyone to have lunch on Plaxo.