One f’d up thing I ran into today is that every time I try to do anything on my Apple TV, my MacBook starts reacting to the remote (going in and out of Front Row for instance).
The solution is to take your remotes and pair them. What pairing does it it forces the computer or Apple TV to only recognize one remote. To pair your Apple TV, just go to “Settings > Pair Remote” with the remote you have on hand. To pair your Macbook, read this hint.
Here is another tip. If you want to turn off your Apple TV (actually, put it on stand by), think of it like an Apple iPod. Hold down the Play/Pause button on your remote for five seconds.