TechCrunch dreams

In 2008, I had a friend who was the co-founder and CTO of a startup. He was getting a lot of pressure from the other co-founder to get into TechCrunch. I said, “Why the fuck does anyone want to be in Techcrunch?1 The only people who read it are your competitors.”2

This morning just before I woke up, I dreamt that I found out that TechCrunch had made it into the top ten most popular websites.

In my dream, Michael Arrington still owned them and through a systematic analytically-driven approach of A-B testing subject lines, content, and marketing, they had applied it to an entire network of blogs to make it very popular. Michael had picked up ballroom dancing as a hobby and even his ballroom dance blog, through this approach, had become far more popular than it deserved to be.

I started thinking, “Wow, that’s crazy. I remember back in 2005 when TechCrunch was so unknown Michael had to comment on Scoble’s blog to get traffic.3 Who would have thought it could become so popular?”

Then I woke up and remembered that nobody reads TechCrunch.4


  1. Usually it’s because they have a tiny ego and need to be a big fish in a very tiny, tiny pond. BTW, I remember at the time Tagged was really obsessed with TechCrunch. 
  2. I suppose given the big Valley circle jerk, another valid reason is if you are seeking funding from investors. 
  3. This part is true
  4. Not even your competitors. Because even if TechCrunch does write about you, they won’t catch it before it scrolls off the front page an hour later. 

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tychay

light writing, word loving, ❤ coding

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