Save the PR, save the world.

I’m just an engineer and I don’t know jack about PR and I mentioned this site before, but Brian Solis has a real gem of a post on updating PR for the Web 2.0 world. It also has a nice summary of the conversation/flame war so far as well as a link to a primer for morons like me.

Good stuff.

My little stab.

(I’m starting to recognize some of the names being mentioned from Lunch 2.0: Dave McClure, Brian Solis, Jeremiah Owyang, Shel Israel, Gabe Rivera/Techmeme, Guy Kawasaki, etc.


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