LinkedIn brags about their use of A-B testing.1
Here is a fucking clue, guys. When you vary where a mail header (from:2, to:, subject: line, etc.), you bypass peoples’ mail filters and of course e-mail open rates will test higher.
So many companies don’t know the limits of analytics. To those idiot business analysts that are data-driven instead of data-informed: please DIAF. ktnxbai!
- Never mind the fact that LinkedIn took years to go viral and only after Reid Hoffman became on Tagged’s Board of Directors. ↩
- email@example.com, firstname.lastname@example.org, email@example.com, firstname.lastname@example.org, email@example.com, firstname.lastname@example.org, email@example.com, firstname.lastname@example.org, … ↩