Transamerica

Photo from August 30, 2007

Transamerica
North Beach, San Francisco, California

Panasonic DMC-LX1
1/500 sec at f/4.0, iso 80, 15.6mm (70mm)

Part of the same photo roll as this photograph, I ended up processing it also before I noticed the error.

It’s a “tourist snapshot” of the Transamerica Pyramid. From a photographic standpoint there is nothing to write about because I took it the same way any tourist might. Even though the camera shoots RAW, the dynamic range of small camera CCDs back then were just not up to the task of recording anything useable in the shadows. All I could do is use the “pump the blues” trick that any nature photographer knows to do for outdoor photos.

Even though Transamerica has long since moved to the East Coast, because it was built by them and its still in their logo, it’s still called the Transamerica Building and has been a the salient fixture of the San Francisco skyline for my entire life. I read somewhere that when it was built it was considered the ugliest building in the city until the Mariott “Jukebox” was built in 1989. I guess after that the One Rincon Tower Fan were built, San Franciscans were like, “You know, the Transamerica pyramid actually looks kind of nice.”

I snapped this photo outside my favorite sandwich shop at the time, Giordano Bros, which, like Transamerica, has moved to a different location.

A lot of people don’t “get” the All-in-One sandwich because they didn’t grow up in Pittsburgh, but putting french fries and coleslaw in a sandwich seems the most natural thing to do. Before I even ate at Primati’s I used to put Snyders of Berlin BBQ potato chips in my chipped ham sandwiches when I ran out of Isaly’s BBQ sauce.

Ever wonder why it took a Pittsburgh franchise to popularize the Bob’s Big Boy sandwich as the McDonald’s Big Mac? Go eat an All-In-One and then go eat a Big Mac and your culinary mind will be blown.

I may not have the tastebuds of a foodie, but to make up for it when I eat, with a single bite into a sandwich, my mind can travel trans-america from San Francisco, to Oak Brook, to Pittsburgh, to Los Angeles and back again. And that’s why my favorite sandwich in San Francisco when I snapped this photo was Giordano Bros’s Coppa All-in-One.