Price is a bad thing in recessions

I’ve mentioned the Laptop Hunter ads before. And, if you haven’t gathered, I think it is the first smart campaign from Microsoft in a long time. The reasoning is that portraying Mac owners as “style over substance” and “too cool” hits the right polarizing note during tough economic times.

Sure it’s offensive and not always true, but you have to give them props for being clever.

It is possible, however, to go too far.

What’s wrong with the Laptop Hunter campaign? Well there are arguments about “the facts” (low resolution, slower RAM, etc), but it’s hard to ding Microsoft for that and not say that similar over-simplifications don’t occur in Apple’s Get A Mac campaign. There’s also the issue that the ads seem more about selling HP products, than Microsoft ones. But it’s their money. 🙂

Besides, television advertising has never been about the facts, it’s basically an appeal to emotion.

Instead, the weakness of the campaign centers around a disturbing trend among these ads: they focus on cost, not value.

Continue reading about Understanding downturns after the jump

See ya!

The GOP just discovered something…

chart-first100.jpg

Who care’s about the first 100 days? I’m wondering where a later 365 of them is going to go.

I finally figured it out. 2011 is the year we get raptured. As a Christian, all I have to say is “See ya, bitches! Enjoy in the final five years of the Anti-Christ’s administration.” Ahh, schadenfreude never tasted so sweet!

Reality? Bahh, it has a well-known liberal bias.

Bad advice

A four-year college degree, seen for generations as a ticket to a better life, is no longer enough to guarantee a steadily rising paycheck. For decades, the typical college graduate’s wage rose well above inflation. But no longer. In the economic expansion that began in 2001 and now appears to be ending, the inflation-adjusted wages of the majority of U.S. workers didn’t grow, even among those who went to college. The government’s statistical snapshots show the typical weekly salary of a worker with a bachelor’s degree, adjusted for inflation, didn’t rise last year from 2006 and was 1.7% below the 2001 level. College-educated workers are more plentiful, more commoditized and more subject to the downsizings that used to be the purview of blue-collar workers only.”
—The Wall Street Journal, July 17, 2008

I was listening to a this American Life program with a segment titled “Hey Mister DJ.” In it NPR financial reporter, Adam Davidson, attempts to convince his cousin, DJ, to go back to college.

The spoiler is the Georgetown economist that he enlists to convince DJ ends up taking DJ’s side of being a dropout.

I don’t object to the advice per se. But I do have three issues to pick with this idiot economist.

  1. The economist claims that because DJ’s job is non-tradeable it is more secure than a job after a college educator? Where is the economic data for that? The answer is, there is none.
  2. The economist says that the reason people want you to stay in college is “because [college educated people] have snotty biases” Where is the proof of that? The answer is, there is none because it’s a statement of belief. Dj admits that the members of the family who have been college educated are “very successful.” I guess very successful == snotty. I’d like to see that economic study.

I shouldn’t be surprised of such a fact-free advice from a a free-trade nut.

Why does that get me angry? Because here are the facts.

  1. A college graduate earns, on average $25,000/year more than a high school diploma. Adjusted for inflation and the cost of that education, that’s $300,000 ROI—pretty much the best deal around.
  2. You need a college education to get a higher degree which opens even larger pay and higher lifetime economics ROI. A college education doesn’t preclude you from any of the jobs that DJ has had.
  3. Here is a typical statistic against a college education, it comes from the Wall Street Journal and I quoted it at the top of this article. Read it very closely, what it is saying is that the wage gap between college and high-school is no longer increasing and that you have to get an even higher degree if you want guaranteed employment. The clever use of words omits the fact that from 2001-2006, all wages have been depressed—hence the economics term “jobless recovery.” It never disputes the basic premise that college-educated workers make more money, have more job security, and have more stable and healthier households. And how will you get that higher degree anyways without a college degree?

Let’s apply my overpriced, college-educated brain to this economics professors arguments, shall we? (All of which gives me my third issue with her if you’re counting at home):
Continue reading about The application of my college education after the jump

New York vs. New Yorker

There was been a lot of hoopla a couple years ago that New York Magazine was eclipsing my beloved The New Yorker.

It bothers me that people often confuse the two.

So for your edification, The New Yorker is the magazine where we first found out that America was torturing people and it published a photo essay moved a prominent politician to switch parties. And New York Magazine publishes stuff like this:

Jake DeSantis, a 40-year-old commodities trader at AIG, was an unlikely face of Wall Street greed. Stocky and clean cut, with an abiding moral streak, he’d worked summers for a bricklayer in the shadow of shuttered steel mills outside Pittsburgh; he was valedictorian of his high-school class and attended college at MIT.…

When DeSantis arrived at the office the morning his letter appeared in the paper, the AIG traders gave him a standing ovation. In some quarters of the press, he was vilified.

It might help to remember who Jake DeSantis is. (The whole article is similarly unintentionally revealing more of the magazine’s values and the author’s preferences than of anything else.) And lest you think that this is some weird outlier for the Magazine, it’s not.

While I applaud Jake for donating his bonus, Really?, I mean, Really?!?

Continue reading about Some comparisons after the jump

Join Kiva for a Developer Drink-up

Image:Kiva.org logo.svg

Halle is interning at Kiva, which, given her personality, I figure is her dream internship.

Kiva is a microfinance site for the poor that allows anyone to give flat-rate microloans via PayPal. As a coincidence of the “I seem to have a lot of cash” and my New Year’s resolution to be a more responsible person, I’ve recently started to put a tiny fraction of my income into Kiva. You can view my lender page here to see that I currently participate in 17 microloans.

I mention all this because Kiva will be sponsoring a Developers Happy Hour this Thursday at their headquarters in San Francisco. Considering I give 5% of my money lent back to Kiva, I’m going for the drinks. 🙂

(Find out more about the concept from Muhammad Yunus’s Nobel lecture, the FrontLine program on social entrepreurship, conservative columnist Nicholas Kristof’s editorial in the New York Times, and the books Banker To the Poor, and Creating a World Without Poverty.)

Continue reading about Moneywatch.com after the jump

Making it personal

Media moguls—journalism moguls, anyway—need two sets of skills. They have to be able to select and package material from the world in a way that gives it order and narrative drive and swagger. They also have to forge, through creativity, cunning, and force, a set of arrangements with customers, competitors, governments, advertisers, production facilities, and distribution networks which can generate a lot of money. Even in an era of focus groups and marketing research, any news publication that attracts an audience has to have a personality, which means that it has to bear the stamp of a real person.
—Nicholas Lemann on Joseph Pulitzer, William Randolf Hearst, Barney Kilgore, and Rupert Murdoch in “Paper Tigers”, The New Yorker, April 13, 2009

[To a friend on what I liked about her latest blog posting.]

“It’s like the Lauren ad from Microsoft. Using the recession to talk about things holds a lot of serious interest,” I said.

“That’s what I think too,” my friend replied, “But I remember when I used to make references to it in posts for someone else, the editor would always delete them.”

“He hails from a school that’s outdated. The biggest blogs make it personal. Take Orangette—that’s a blog about cooking. Why is it one of the most popular blogs? Or ZenHabits—how did it in two years become one of the top self-help sites?

“When I write personal articles with wide application, they take off on FeedBurner.

“It’s about making it personal, without taking it personally.

My problem is I always take it personally, 😉 ” I finished.

She laughed. “Well I already know what I’m going to write tonight!”

Microsoft’s answer to Ellen Feiss

A continuation of my Why WROX failed theory:

Last week…

Me: Lauren is a cheap ass. 😀

“I’m a P.C.” sounds like the person has bladder control issues. “I’m just not cool enough to be a Mac person” is so much better.

M—: Oh yeah, I saw that yesterday… It’s a good commercial though. 🙂

Me: Only because she’s a redhead.
Me: Admit it.

M—: Haha.

The beauty of this ad is that finally Microsoft hits the right buttons in these politically divisive and tough economic times.

Too bad there’s no mention of Microsoft products. Seems like HP should be airing this.

Ahh… good times