If you remember from an earlier post, I pointed out that Creative’s strategy just doesn’t understand the iPod market. With over $1 billion in iPod-related accessories sold last year alone, the iPod is not just a device, it is a platform.
It seems Creative has given up trying to compete with Apple, and is suing Apple on the “Zen Patent.†This smacks of desperation to me.
One thing not noted by a lot of blogs linking this lawsuit: although the patent was only recently awarded, Creative applied for this patent before the iPod existed (they applied for the patent in January 2001, the iPod was released that October). Back then, Creative had the Nomad: a shitty player if there ever was one—I borrowed a friends at the time and decided to stick with my Rio and wait it out. It was probably the first hard-drive based MP3 player (there may have been one other).
It is fine debating prior-art and the triviality of the patent (how else are you going to navigate a hierarchical menu except sequentially?), but don’t dismiss the lawsuit out-of-hand.Continue reading →