(An article I started in May of 2015)
“The test of the machine is the satisfaction it gives you. There isn’t any other test. If the machine produces tranquility it’s right. If it disturbs you it’s wrong until either the machine or your mind is changed.”
— Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values
In 1992, one of my first postings on Usenet was an article on comp.sys.mac.*
titled “Zen and the Art of Buying a Macintosh.” As someone whose first computer was an Apple ][+ in 1979, used Macs since they came out in 1984, and owned them since the “Fat Mac” in 1985, I was the very definition of an Apple-lover. In writing that post, I wanted to express the confusion and helplessness I felt when recommending a Macintosh to anyone. There were PowerBooks, Performas, LCs, Centrises, and Quadras, some of which were the same exact computer with different names. If a Mac fanboy like me couldn’t make heads-or-tails of it, something was seriously wrong for the Macintosh. It was clear to me that Apple had lost the very quality that attracted people like me to it in the first place. That post became popular enough that a number of Mac user group newsletters asked to republish it.
That Apple, the one that made infomercials, is no more. Steve Jobs retook the helm in 1997 and radically simplified its line into a quadrant based on two questions: Do you want a laptop or desktop computer? Are you a professional or consumer?
Those days are gone, but I can’t help but feel that Steve Jobs embedded in the DNA of Apple something to ensure they’d never again lose the very quality of “Apple” that would take it in a wrong direction. Apple became a company that stopped making something just because some business analyst said that they need to because it was “disruptive” or ” would protect their market share,” but rather a company that would only introduce a product when they had an idea who that product would be for.
Now to you kids, I want to tell you this: not every Apple product is for you.