Equally interesting is what [Siri] portents for Apple. Just like the App Store began the intermediation and exclusion of Google by offering users a better experience interacting with data in apps than via a web search, Siri continues it by theoretically making it easier and more enjoyable to engage in query/response with Siri than with Google. In typical fashion, Apple isn’t building a search engine to compete with Google, they’re building something to obsolete the current conception of search engines. And they’re not doing it by becoming a walled garden — there’s no profit in that. They’re doing it by becoming a walled gate with a multi-directional toll system.
Great observation. Reminds me also of how Apple got out from under the Microsoft Office Sword of Damocles with Safari and iWork.
