Social gaming

Image representing Zynga as depicted in CrunchBase
Image via CrunchBase

There was an interesting article in the New York Times about FarmVille. The only major error I have to comment on is that, given my experience at Tagged, saying Zynga is profitable is a massive understatement.

I think it’s instructive how companies like Slide and RockYou could have been so slow to capitalize on game designs that date back to 1980’s bulletin board systems. Perhaps they’ll study that in b-school. With 20-20 hindsight, this model does complete sense—interaction and bandwidth limitations are pretty much the same relative to the existing technology in each time period are strikingly similar in both BBSs and social networks. And just to further emphasize that it was not first mover that defined success, but rather failure to capitalize, I’ll remind the audience that neither FarmVille nor Mafia Wars were original ideas on Facebook—both were swiped from competitor products.

I will give Zynga (and the others) this. They have a far more mature understanding of social virality than the days of Plaxo, Tagged, or even RockYou/Slide. Earlier social gaming (like the first such app, Zombies) used traditional models based on optimizing signups and invites, but the Zynga model is optimizing views and clicks and they’re doing a good job. Remember, FarmVille only launched in June and now is all over the Times.

Mafia Wars on Facebook

 

This is Mafia Wars, Zynga’s copy of Mob Wars. Note the use of various promotions to cater to instincts of people to bring their eyeballs here daily — gambling with daily chance, limited time offers and jobs, cross selling their other applications like Farmville, etc.On this screenshot showing a fold and a half of content, you only see one “social” touch point (at the bottom). That’s because the social aspect is only used like e-mail for messaging—and even then, only for notifications because real interaction like in Diplomacy or Chess would need much more brainpower than simply clicking.

 

Clicks are optimized here; social interaction is minimal here.

Trust me, they make a lot of money off of this.

Before any of us start rationalizing, part of learning is admitting when someone does it better than you. Hats off to Zynga.

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Hiring a wedding photographer

A friend wrote me:

I was curious if i could hire your photography skills for my wedding day Sept 12. My favorite photos of myself in the last couple years were taken by you at parties in SF. Do you do that sort of thing? Not traditional wedding posed photos, just good-time party photos.

While my friend was just looking for a primary photographer to shoot a party, this lead me to think what it must like to hire a wedding photographer? That’s a private trauma I never had to endure…

I need to descend again?
I need to descend again? Mia and Ken’s Wedding, Rancho Santa Fe, California Nikon D70, Nikkor 70-200mm f/2.8G VR, UV filter 1/100sec @ f/2.8, iso 200, 82mm My sister-in-law

About hiring a wedding photographer after the jump.

Lenses as software

John Gruber links Brian Tiemann’s piece on the cost of platform switching.

Pounce the Geek Cat
Pounce the Geek Cat Mountain View, California Pentax Optio S 1/8sec @ f/2.6 iso800, 5.8mm (35mm) My ex-cat Pownce preparing to jump away from the Mac OS X platform?

The argument centers around that the cost of switching in photography is high because of lens investment just like the cost of switching in computers is high because of software (purchase) investment.

Bullshit.

Lenses as software after the jump

Taibbi

“His description of the root causes of this financial crisis are about what you’d expect from a man who invoked The Great Gatsby to explain the mentality of the murderer of 4,000 people.” — Matt Taibbi, on Newsweek’s Fareed Zakaria

You have to admire Taibbi for his liberal outrage. Even if you don’t agree with him, his turns of phrases is a mastery of the intellectual smackdown.Then again, maybe I should admire Zakaria for carrying the kool-aid for his corporate masters.

History, after all, will not be kind on the latter.

Price is a bad thing in recessions

I’ve mentioned the Laptop Hunter ads before. And, if you haven’t gathered, I think it is the first smart campaign from Microsoft in a long time. The reasoning is that portraying Mac owners as “style over substance” and “too cool” hits the right polarizing note during tough economic times.

Sure it’s offensive and not always true, but you have to give them props for being clever.

It is possible, however, to go too far.

What’s wrong with the Laptop Hunter campaign? Well there are arguments about “the facts” (low resolution, slower RAM, etc), but it’s hard to ding Microsoft for that and not say that similar over-simplifications don’t occur in Apple’s Get A Mac campaign. There’s also the issue that the ads seem more about selling HP products, than Microsoft ones. But it’s their money. :-)

Besides, television advertising has never been about the facts, it’s basically an appeal to emotion.

Instead, the weakness of the campaign centers around a disturbing trend among these ads: they focus on cost, not value.

Understanding downturns after the jump

See ya!

The GOP just discovered something…

chart-first100.jpg
Who care’s about the first 100 days? I’m wondering where a later 365 of them is going to go.

I finally figured it out. 2011 is the year we get raptured. As a Christian, all I have to say is “See ya, bitches! Enjoy in the final five years of the Anti-Christ’s administration.” Ahh, schadenfreude never tasted so sweet!

Reality? Bahh, it has a well-known liberal bias.

Bad advice

A four-year college degree, seen for generations as a ticket to a better life, is no longer enough to guarantee a steadily rising paycheck. For decades, the typical college graduate’s wage rose well above inflation. But no longer. In the economic expansion that began in 2001 and now appears to be ending, the inflation-adjusted wages of the majority of U.S. workers didn’t grow, even among those who went to college. The government’s statistical snapshots show the typical weekly salary of a worker with a bachelor’s degree, adjusted for inflation, didn’t rise last year from 2006 and was 1.7% below the 2001 level. College-educated workers are more plentiful, more commoditized and more subject to the downsizings that used to be the purview of blue-collar workers only.” —The Wall Street Journal, July 17, 2008

I was listening to a this American Life program with a segment titled “Hey Mister DJ.” In it NPR financial reporter, Adam Davidson, attempts to convince his cousin, DJ, to go back to college.

The spoiler is the Georgetown economist that he enlists to convince DJ ends up taking DJ’s side of being a dropout.

I don’t object to the advice per se. But I do have three issues to pick with this idiot economist.

  1. The economist claims that because DJ’s job is non-tradeable it is more secure than a job after a college educator? Where is the economic data for that? The answer is, there is none.
  2. The economist says that the reason people want you to stay in college is “because [college educated people] have snotty biases” Where is the proof of that? The answer is, there is none because it’s a statement of belief. Dj admits that the members of the family who have been college educated are “very successful.” I guess very successful == snotty. I’d like to see that economic study.

I shouldn’t be surprised of such a fact-free advice from a a free-trade nut.

Why does that get me angry? Because here are the facts.

  1. A college graduate earns, on average $25,000/year more than a high school diploma. Adjusted for inflation and the cost of that education, that’s $300,000 ROI—pretty much the best deal around.
  2. You need a college education to get a higher degree which opens even larger pay and higher lifetime economics ROI. A college education doesn’t preclude you from any of the jobs that DJ has had.
  3. Here is a typical statistic against a college education, it comes from the Wall Street Journal and I quoted it at the top of this article. Read it very closely, what it is saying is that the wage gap between college and high-school is no longer increasing and that you have to get an even higher degree if you want guaranteed employment. The clever use of words omits the fact that from 2001-2006, all wages have been depressed—hence the economics term “jobless recovery.” It never disputes the basic premise that college-educated workers make more money, have more job security, and have more stable and healthier households. And how will you get that higher degree anyways without a college degree?

Let’s apply my overpriced, college-educated brain to this economics professors arguments, shall we? (All of which gives me my third issue with her if you’re counting at home): The application of my college education after the jump

New York vs. New Yorker

There was been a lot of hoopla a couple years ago that New York Magazine was eclipsing my beloved The New Yorker.

It bothers me that people often confuse the two.

So for your edification, The New Yorker is the magazine where we first found out that America was torturing people and it published a photo essay moved a prominent politician to switch parties. And New York Magazine publishes stuff like this:

Jake DeSantis, a 40-year-old commodities trader at AIG, was an unlikely face of Wall Street greed. Stocky and clean cut, with an abiding moral streak, he’d worked summers for a bricklayer in the shadow of shuttered steel mills outside Pittsburgh; he was valedictorian of his high-school class and attended college at MIT.… When DeSantis arrived at the office the morning his letter appeared in the paper, the AIG traders gave him a standing ovation. In some quarters of the press, he was vilified.

It might help to remember who Jake DeSantis is. (The whole article is similarly unintentionally revealing more of the magazine’s values and the author’s preferences than of anything else.) And lest you think that this is some weird outlier for the Magazine, it’s not.

While I applaud Jake for donating his bonus, Really?, I mean, Really?!?

Some comparisons after the jump