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	<title>Comments on: Xbox 360 dilemma</title>
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	<link>http://terrychay.com/blog/article/xbox-360-dilemma.shtml</link>
	<description>You tell that other boy, not to touch the woodwork...</description>
	<pubDate>Wed, 03 Dec 2008 07:02:49 +0000</pubDate>
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		<title>By: tychay</title>
		<link>http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-26615</link>
		<dc:creator>tychay</dc:creator>
		<pubDate>Thu, 01 Feb 2007 21:07:17 +0000</pubDate>
		<guid isPermaLink="false">http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-26615</guid>
		<description>Nielsen/VideoScan is reporting that &lt;a href="http://www.avsforum.com/avs-vb/showthread.php?t=798080&#038;page=1&#038;pp=30" rel="nofollow"&gt;this month (January 2007), Blu-Ray discs outsold HD-DVD 2 to 1&lt;/a&gt;. It's way to early to know if this is a commanding lead, but personalluy I'd think that HD-DVD has the better titles.

Obviously it's too early to declare the PS3-Blu-Ray bundle a winner over the XBox 360 + $200 HD-DVD one. But I will point out that the former strategy is clearly designed to get more BDROM into the home, the latter strategy is designed to sell more consoles.</description>
		<content:encoded><![CDATA[<p>Nielsen/VideoScan is reporting that <a href="http://www.avsforum.com/avs-vb/showthread.php?t=798080&#038;page=1&#038;pp=30" rel="nofollow">this month (January 2007), Blu-Ray discs outsold HD-DVD 2 to 1</a>. It&#8217;s way to early to know if this is a commanding lead, but personalluy I&#8217;d think that HD-DVD has the better titles.</p>
<p>Obviously it&#8217;s too early to declare the PS3-Blu-Ray bundle a winner over the XBox 360 + $200 HD-DVD one. But I will point out that the former strategy is clearly designed to get more BDROM into the home, the latter strategy is designed to sell more consoles.</p>
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		<title>By: The Woodwork &#187; Blog Archive &#187; Zune and iPod sales discussion</title>
		<link>http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-11969</link>
		<dc:creator>The Woodwork &#187; Blog Archive &#187; Zune and iPod sales discussion</dc:creator>
		<pubDate>Wed, 29 Nov 2006 02:58:02 +0000</pubDate>
		<guid isPermaLink="false">http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-11969</guid>
		<description>[...] What went on is that successive iterations of the Playstation and Playstation 2 would allow Sony to combine chips to reduce the price (and make smaller PSOne and slim-cased Playstation 2). This outlet wasn&#8217;t available to Microsoft because of the commodity nature of their design and the floor expense of the bundled hard drive. This is why the XBOX was a losing money for it&#8217;s entire run and Sony played games by dropping their price before it ever turned a profit. [...]</description>
		<content:encoded><![CDATA[<p>[...] What went on is that successive iterations of the Playstation and Playstation 2 would allow Sony to combine chips to reduce the price (and make smaller PSOne and slim-cased Playstation 2). This outlet wasn&#8217;t available to Microsoft because of the commodity nature of their design and the floor expense of the bundled hard drive. This is why the XBOX was a losing money for it&#8217;s entire run and Sony played games by dropping their price before it ever turned a profit. [...]</p>
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		<title>By: tychay</title>
		<link>http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-647</link>
		<dc:creator>tychay</dc:creator>
		<pubDate>Fri, 07 Oct 2005 23:47:21 +0000</pubDate>
		<guid isPermaLink="false">http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-647</guid>
		<description>&lt;a href="http://www.businessweek.com/technology/content/oct2005/tc2005106_9074_tc024.htm" rel="nofollow"&gt;Well it looks like I was right&lt;/a&gt;. What is interesting about this article was that Windows Media was adopted on Blu-Ray in exchange for neutralityâ€”I totally missed that one.

It looks like Microsoft tried to do to Sony Blu-Ray what they did to IBM OS/2. This time they didnâ€™t fall for it. Fallout for this will definitely be that Windows Mediaâ€™s VC1 will be an unused part of the Blu-Ray standard. I predict everyone will be encoding on H.264 instead. Ouch!

One thing I hate about the article. Everyone portrays this as a reprise of Sony BetaMax vs. JVC VHS while ignoring the most salient fact: BetaMax tapes were limited to 60 minutes at the time: not enough for a full length movie.</description>
		<content:encoded><![CDATA[<p><a href="http://www.businessweek.com/technology/content/oct2005/tc2005106_9074_tc024.htm" rel="nofollow">Well it looks like I was right</a>. What is interesting about this article was that Windows Media was adopted on Blu-Ray in exchange for neutralityâ€”I totally missed that one.</p>
<p>It looks like Microsoft tried to do to Sony Blu-Ray what they did to IBM OS/2. This time they didnâ€™t fall for it. Fallout for this will definitely be that Windows Mediaâ€™s VC1 will be an unused part of the Blu-Ray standard. I predict everyone will be encoding on H.264 instead. Ouch!</p>
<p>One thing I hate about the article. Everyone portrays this as a reprise of Sony BetaMax vs. JVC VHS while ignoring the most salient fact: BetaMax tapes were limited to 60 minutes at the time: not enough for a full length movie.</p>
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		<title>By: xbox 360</title>
		<link>http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-628</link>
		<dc:creator>xbox 360</dc:creator>
		<pubDate>Mon, 03 Oct 2005 22:52:20 +0000</pubDate>
		<guid isPermaLink="false">http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-628</guid>
		<description>I can not wait to play the &lt;a href="http://www.order-xbox-360.com" rel="nofollow"&gt;xbox 360&lt;/a&gt; I bet it is going to be way better than the PS3.</description>
		<content:encoded><![CDATA[<p>I can not wait to play the <a href="http://www.order-xbox-360.com" rel="nofollow">xbox 360</a> I bet it is going to be way better than the PS3.</p>
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		<title>By: tychay</title>
		<link>http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-607</link>
		<dc:creator>tychay</dc:creator>
		<pubDate>Tue, 27 Sep 2005 18:59:01 +0000</pubDate>
		<guid isPermaLink="false">http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-607</guid>
		<description>&lt;a href="http://today.reuters.co.uk/News/NewsArticle.aspx?type=internetNews&#38;storyID=2005-09-27T042614Z_01_MCC715944_RTRIDST_0_OUKIN-UK-HDDVD.XML" title="Microsoft, Intel throw weight behind HD DVD standardâ€”Reuters" rel="nofollow"&gt;Microsoft and Intel have revealed their cards&lt;/a&gt;. Intel is irrelevant, but this pronouncement from Microsoft is interesting. They were pretending to have it both ways with the intent of pulling the rug under Blue-Ray when they switched to HD-DVD with an iteration of the Xbox 306. Guess nobody is buying it and they are attempting to FUD the sales of BD-ROM before sales of Playstation 3 makes it a defacto standard.

The article is a riot. Did you know that Intel has a director of optical media standards and technologies? Neither did the optical media industry. And check out the analyst the quoted: who the fuck is â€œIn-Statâ€?</description>
		<content:encoded><![CDATA[<p><a href="http://today.reuters.co.uk/News/NewsArticle.aspx?type=internetNews&amp;storyID=2005-09-27T042614Z_01_MCC715944_RTRIDST_0_OUKIN-UK-HDDVD.XML" title="Microsoft, Intel throw weight behind HD DVD standardâ€”Reuters" rel="nofollow">Microsoft and Intel have revealed their cards</a>. Intel is irrelevant, but this pronouncement from Microsoft is interesting. They were pretending to have it both ways with the intent of pulling the rug under Blue-Ray when they switched to HD-DVD with an iteration of the Xbox 306. Guess nobody is buying it and they are attempting to FUD the sales of BD-ROM before sales of Playstation 3 makes it a defacto standard.</p>
<p>The article is a riot. Did you know that Intel has a director of optical media standards and technologies? Neither did the optical media industry. And check out the analyst the quoted: who the fuck is â€œIn-Statâ€?</p>
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		<title>By: tychay</title>
		<link>http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-388</link>
		<dc:creator>tychay</dc:creator>
		<pubDate>Fri, 26 Aug 2005 19:38:38 +0000</pubDate>
		<guid isPermaLink="false">http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-388</guid>
		<description>&lt;a href="http://news.softpedia.com/news/The-Microsoft-Toshiba-HD-DVD-Alliance-Changes-Xbox-360-3902.shtml" rel="nofollow"&gt;Is this for real?&lt;/a&gt; If so, then how would games work?

If games are DVD-only then the content is still limited relative to the PlayStation 3â€™s BD-ROM. Also it would only have value as a home entertainment console and Microsoftâ€™s Xbox 360 home entertainment play sounds like something that will only work on paper.

If games will be available on HD-DVD then it fragments the market further and punishes heavily punishes the early adopters (something you donâ€™t want to doâ€”they are your fanatical base). Also, Sony should rethink Windows Media support in Blue-Ray. Plus it doesnâ€™t deal with the fact that XBox doesnâ€™t support the most useful thing to dump on an HD-DVD: 1080p video.

In any case, a comment like this, if true, means you should definitely not go buy an Xbox 360 until 6 months after launch.

</description>
		<content:encoded><![CDATA[<p><a href="http://news.softpedia.com/news/The-Microsoft-Toshiba-HD-DVD-Alliance-Changes-Xbox-360-3902.shtml" rel="nofollow">Is this for real?</a> If so, then how would games work?</p>
<p>If games are DVD-only then the content is still limited relative to the PlayStation 3â€™s BD-ROM. Also it would only have value as a home entertainment console and Microsoftâ€™s Xbox 360 home entertainment play sounds like something that will only work on paper.</p>
<p>If games will be available on HD-DVD then it fragments the market further and punishes heavily punishes the early adopters (something you donâ€™t want to doâ€”they are your fanatical base). Also, Sony should rethink Windows Media support in Blue-Ray. Plus it doesnâ€™t deal with the fact that XBox doesnâ€™t support the most useful thing to dump on an HD-DVD: 1080p video.</p>
<p>In any case, a comment like this, if true, means you should definitely not go buy an Xbox 360 until 6 months after launch.</p>
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		<title>By: terry chay</title>
		<link>http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-386</link>
		<dc:creator>terry chay</dc:creator>
		<pubDate>Tue, 23 Aug 2005 01:42:41 +0000</pubDate>
		<guid isPermaLink="false">http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-386</guid>
		<description>&lt;a href="http://www.major-nelson.com/blogcast/2005/jallardchat-8-21-05.txt" rel="nofollow"&gt;Major Nelson has an interview with J. Allard about the XBox&lt;/a&gt;. The relevant part is:
&lt;blockquote&gt;the thing to remember that while we designed a no compromises game system, a huge percentage of our customers are not like the folks in this chat room.  recognize that more than 75% of the folks on xbox have not played halo.  by introducing the core system we are sending a signal to the market that we are committed to this part of the market just like with the xbox 360 premium bundle that we are committed to you.&lt;/blockquote&gt;

Ignoring the irony of designing a â€œno compromises game systemâ€ and then compromising it on price. It sounds that Microsoft thinks market segmentation in the console market is a Good Thing. I wonder how their â€œDevelopers, Developers, Developersâ€ feel about that? Iâ€™ll give Microsoft credit for having the cojones to go for two markets with one box.

Personally, I think 75% of the Xbox market has not played Halo because 50% of the population is female. I also wonder what the &lt;a href="http://www.npdfunworld.com/funServlet?nextpage=index.html" title="NPD analysis on the toy market" rel="nofollow"&gt;#1 selling title&lt;/a&gt; for the Playstation 2 or the Nintendo GameCube was. Methinks they sold less much less than 25% of the total installed base. If that is the case, then shouldnâ€™t Microsoft be spending development efforts on making games that arenâ€™t first person shooters and sports sims? It seems only one demographic would buy those. Granted thatâ€™s a coveted demographic, but those people also blow $3k on a tricked out PC for gaming, they probably will be buying a Microsoft Xbox 360, Sony Playstation 3, &lt;b&gt;and&lt;/b&gt; a Nintendo Revolution without thinking.

(Finally, wouldn't a â€œno compromises game systemâ€ at this point include built-in WiFi?)</description>
		<content:encoded><![CDATA[<p><a href="http://www.major-nelson.com/blogcast/2005/jallardchat-8-21-05.txt" rel="nofollow">Major Nelson has an interview with J. Allard about the XBox</a>. The relevant part is:</p>
<blockquote><p>the thing to remember that while we designed a no compromises game system, a huge percentage of our customers are not like the folks in this chat room.  recognize that more than 75% of the folks on xbox have not played halo.  by introducing the core system we are sending a signal to the market that we are committed to this part of the market just like with the xbox 360 premium bundle that we are committed to you.</p></blockquote>
<p>Ignoring the irony of designing a â€œno compromises game systemâ€ and then compromising it on price. It sounds that Microsoft thinks market segmentation in the console market is a Good Thing. I wonder how their â€œDevelopers, Developers, Developersâ€ feel about that? Iâ€™ll give Microsoft credit for having the cojones to go for two markets with one box.</p>
<p>Personally, I think 75% of the Xbox market has not played Halo because 50% of the population is female. I also wonder what the <a href="http://www.npdfunworld.com/funServlet?nextpage=index.html" title="NPD analysis on the toy market" rel="nofollow">#1 selling title</a> for the Playstation 2 or the Nintendo GameCube was. Methinks they sold less much less than 25% of the total installed base. If that is the case, then shouldnâ€™t Microsoft be spending development efforts on making games that arenâ€™t first person shooters and sports sims? It seems only one demographic would buy those. Granted thatâ€™s a coveted demographic, but those people also blow $3k on a tricked out PC for gaming, they probably will be buying a Microsoft Xbox 360, Sony Playstation 3, <b>and</b> a Nintendo Revolution without thinking.</p>
<p>(Finally, wouldn&#8217;t a â€œno compromises game systemâ€ at this point include built-in WiFi?)</p>
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		<title>By: terry chay</title>
		<link>http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-383</link>
		<dc:creator>terry chay</dc:creator>
		<pubDate>Fri, 19 Aug 2005 21:32:46 +0000</pubDate>
		<guid isPermaLink="false">http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-383</guid>
		<description>Mark &lt;a href="http://www.engadget.com/entry/1234000900055039/" title="Xbox 360â€™s pricing â€” itâ€™s all about the hard drive" rel="nofollow"&gt;send yesterdayâ€™s Engadget editorial to me&lt;/a&gt;.

The bastages! I'm going to have to come up with an article saying the exact opposite of this. :-)</description>
		<content:encoded><![CDATA[<p>Mark <a href="http://www.engadget.com/entry/1234000900055039/" title="Xbox 360â€™s pricing â€” itâ€™s all about the hard drive" rel="nofollow">send yesterdayâ€™s Engadget editorial to me</a>.</p>
<p>The bastages! I&#8217;m going to have to come up with an article saying the exact opposite of this. <img src='http://terrychay.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /></p>
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		<title>By: terry chay</title>
		<link>http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-382</link>
		<dc:creator>terry chay</dc:creator>
		<pubDate>Thu, 18 Aug 2005 19:08:20 +0000</pubDate>
		<guid isPermaLink="false">http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-382</guid>
		<description>&lt;a href="http://www.amazon.com/exec/obidos/tg/detail/-/B0009VXAM0/ref=ord_cart_shr/002-5061123-2272020?_encoding=UTF8&#38;m=ATVPDKIKX0DER&#38;v=glance" rel="nofollow"&gt;PS3 released for the same price as the Xbox base model&lt;/a&gt;? Seems a bit low to me, but I guess $300 is the most people are willing to pay for a console (though they seem to have no trouble forking over $70/game).

I would think that Sony would have to unbundle the hard drive. I wonder if the WiFi/Bluetooth is going to go to? Unlike Microsoft, Sony can merge chips again for increased cost savings down the road so maybe they don't taking a loss on things like that as dangerous to their long-term prospects.

This reinforces my belief that there are two Xboxes. The first one at $300 and another Xbox at $400 + $250/5 years for online and multiplayer gaming.

Sony's strategy seems to be to $300 for a core non-online multiplayer gaming experience + ?? for online/multiplayer games + ?? for a larger hard disk for convergence features. It makes sense because their MMO experience on consoles is record is pretty bad (despite having Square in the stable, despite having the #1 all-time title Everquest).

It seems that the Xbox 360 has too small/expensive hard drive for convergence and the Playstation 3 has relegated the hard drive to a high-end niche. Wow! that must suck for all the people who have sunk 10 years in that idea based on books like Innovator's Dilemma.

Winner: Tivo?</description>
		<content:encoded><![CDATA[<p><a href="http://www.amazon.com/exec/obidos/tg/detail/-/B0009VXAM0/ref=ord_cart_shr/002-5061123-2272020?_encoding=UTF8&amp;m=ATVPDKIKX0DER&amp;v=glance" rel="nofollow">PS3 released for the same price as the Xbox base model</a>? Seems a bit low to me, but I guess $300 is the most people are willing to pay for a console (though they seem to have no trouble forking over $70/game).</p>
<p>I would think that Sony would have to unbundle the hard drive. I wonder if the WiFi/Bluetooth is going to go to? Unlike Microsoft, Sony can merge chips again for increased cost savings down the road so maybe they don&#8217;t taking a loss on things like that as dangerous to their long-term prospects.</p>
<p>This reinforces my belief that there are two Xboxes. The first one at $300 and another Xbox at $400 + $250/5 years for online and multiplayer gaming.</p>
<p>Sony&#8217;s strategy seems to be to $300 for a core non-online multiplayer gaming experience + ?? for online/multiplayer games + ?? for a larger hard disk for convergence features. It makes sense because their MMO experience on consoles is record is pretty bad (despite having Square in the stable, despite having the #1 all-time title Everquest).</p>
<p>It seems that the Xbox 360 has too small/expensive hard drive for convergence and the Playstation 3 has relegated the hard drive to a high-end niche. Wow! that must suck for all the people who have sunk 10 years in that idea based on books like Innovator&#8217;s Dilemma.</p>
<p>Winner: Tivo?</p>
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		<title>By: terry chay</title>
		<link>http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-381</link>
		<dc:creator>terry chay</dc:creator>
		<pubDate>Thu, 18 Aug 2005 03:46:31 +0000</pubDate>
		<guid isPermaLink="false">http://terrychay.com/blog/article/xbox-360-dilemma.shtml#comment-381</guid>
		<description>I corrected a part where I incorrectly said that Sony is biting the bullet and bundling the hard drive. This is incorrect because Sony &lt;a href="http://www.engadget.com/entry/1234000333045371/" rel="nofollow"&gt;may be unbundling it due to price considerations.&lt;/a&gt;

In general, I like the idea of a removable/upgradable hard drive and I think the hard drive size might be a nice way to segment the market, but I think Microsoft is really squandering an advantage of the Xbox by not levering a hard drive with the 360.

George mentioned that he doesn't think that the hard drive is a deal killer for the developer since it only affects Xbox Live and remote upgrades and some people who like MMORPGs. I guess we beg to differ since I feel as a consumer, hearing two prices (coupled with a lack of backward compatibility) makes me want to adopt a â€œwait-and-seeâ€ about which one the market is actually going to buy and I think a developer who is going to require a hard drive is going to be quite put out that they are taking on unnecessary risk: We can take it as given that Microsoft will find a way for the Xbox 360 to sell, even if that means losing a lot of money on it, but what if HD capable Xbox 360s don't sell?</description>
		<content:encoded><![CDATA[<p>I corrected a part where I incorrectly said that Sony is biting the bullet and bundling the hard drive. This is incorrect because Sony <a href="http://www.engadget.com/entry/1234000333045371/" rel="nofollow">may be unbundling it due to price considerations.</a></p>
<p>In general, I like the idea of a removable/upgradable hard drive and I think the hard drive size might be a nice way to segment the market, but I think Microsoft is really squandering an advantage of the Xbox by not levering a hard drive with the 360.</p>
<p>George mentioned that he doesn&#8217;t think that the hard drive is a deal killer for the developer since it only affects Xbox Live and remote upgrades and some people who like MMORPGs. I guess we beg to differ since I feel as a consumer, hearing two prices (coupled with a lack of backward compatibility) makes me want to adopt a â€œwait-and-seeâ€ about which one the market is actually going to buy and I think a developer who is going to require a hard drive is going to be quite put out that they are taking on unnecessary risk: We can take it as given that Microsoft will find a way for the Xbox 360 to sell, even if that means losing a lot of money on it, but what if HD capable Xbox 360s don&#8217;t sell?</p>
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