Lunch 2.0 l(a)unches
In 1999, I used to eat lunches in Novell’s offices (now eBay’s headquarters). In 2000, Dave visited me and I showed him all the crappiest food in the valley. In 2001, Dave came to the Valley and we decided we needed to visit corporate cafeteries, because the only thing you got free in the valley, post bubble, was caffeinated beverages.
That was Lunch 1.0 and it sucked.
Then Mark got fired from Google and started inviting everyone to have lunch on Plaxo.
What is Lunch 2.0?
From our blog, with no apologies to Tim O’Reilly:
Lunch 2.0 is a social phenomenon referring to a migration of Web 2.0 company employees to other offices around the Silicon Valley area; characterized by open communication, decentralization of authority, freedom to share food and ideas, and “the lunch as a conversation.”
What Lunch 2.0 is not
- We are not social or business networking…there are other places virtually or in the valley to do that. But if you happen to network, that’s okay.
- We are not a free lunch ticket…well sometimes we are
, it depends on where it’ll be and how tolerant our host is. - We are not a job site…but if you’re looking to hire or be hired, that’s okay. HR managers take note: we have at least two decades experience eating food
- We are not corporate espionage…unless your menu is good.
- Quid pro quo…if you eat our lunch, we eat yours.
Join our blog and taste what all the buzz is about!

April 22nd, 2006 at 11:43 pm
Scott blogs about this.
Thanks!
October 11th, 2006 at 1:25 am
[...] Actually, I’m hurt that in PR 2.0’s latest article, Jeremiah credited Joseph with co-founding Lunch 2.0 instead of me. He deserves to be boinked for that one, especially because I distinctly remember explaining to him how four of us founded Lunch 2.0 before I blacked out at the del.icio.us party. Here I’m telling the Lunch 2.0 story to Kay. Obviously she is overpowered to be talking to the guy who ponied up all the venture capital for Lunch 2.0 ($2.95 for the domain name). I only had three glasses of wine at this point. Still sober. Photo by Jeremiah Owyang. [...]
June 25th, 2007 at 9:17 pm
[...] exactly a Lunch 2.0 as defined by Terry Chay , in his blog posting on L(a)unch 2.0. But close enough for [...]